Sony Bravia XBR KDL-40XBR4 40-inch 1080p LCD HDTV

Over the years XBR has stood for the best consumer TV’s Sony has to offer and this year’s line up is no exception. The XBR line of Full HD 1080p televisions incorporate all of Sony’s latest technologies (including HDMI v1.3 features such as x.v.Color and Deep Color). Additional features like Motionflow 120Hz enable smoother motion when viewing movies or fast-action sports. BRAVIA Engine PRO with Digital Reality Creation upconverts all interlaced and progressive video signals including HD signals directly to 1080p for amazing detail and sharpness. And it’s only fitting that your XBR make a statement not only through breathtaking picture quality, but by taking your breath away with optional color bezels. Now your LCD TV can be as distinct as your own personal style.

Customer Reviews

Amazing Journey, Fantastic Television

First, some basic insights I gained while shopping for this television.
The last LCD HDTV that I purchased was not a top brand name. So when it suddenly died, with a “crackle…pop”noise, I googled the sound to learn it was the power supply unit. And not an uncommon occurrence. Just google “lcd tv crackle pop” and look at all the results.

I took it to a number of very high-end A/V repair shops that refused to work on it, since they “didn’t have a manual”. I called everyone, including the manufacturer. But they were focused on their current models and since they weren’t name brands, had no reputation for…anything, and were not going to not about to be helpful. So much for LCD TVs that aren’t name brands. Or those without warranties. So unless you intend to make your HDTV a disposable one, go for the brand name.

Second, LCD TVs are not computers or audio components. Not even iPods or iPhones. During my quest for the best television, I found that all the HDTV models changed quicker than the price of coffee at Starbucks. I visited one retail outlet that was selling 5 different Sxxxxxx LCD TVs on the floor and 2 more in their “high-end” room. All 7 models had been introduced within the last 12 months. Do not expect this trend to stop.

By the time you own your unit a month or two, there probably will be a variation of a higher model that’s become your current unit, or your unit will have been upgraded by a letter in the alphabet or numerically. You won’t have the “latest or greatest” for very long. But don’t worry. You’ll still love what you purchased.

And just as I was about to buy, I was frozen by the audiofile forums, on “banding” and “clouding” issues. For the Sharp and Sony monitors, respectively. But with the fast introduction of new models, those problems were corrected by the time I went to buy, just a month or two later. Now that’s simply amazing to me. What other industry is introducing 5 models within 12 months? Check it out. Nobody could make this up.

Next, we have the internet vs. the retail models. Virtually the same model numbers with a few minor variations. Why? Because many of the retail stores offer “match pricing” but can’t match the prices on the internet. There may be “servicing” differences also, but I can’t confirm that. From my research, the manufacturer’s accommodate the retailers by offering internet models with internet pricing. They don’t have to price-match with the internet models. We’re not just looking at a few hundred dollars, either. Sometimes I saw price differences of $600-$700 or more.

But you have to know exactly what you’re doing online. Or get off. I guarantee that you’ll be sorry.

I learned to stay far far away from Ebay for some products, and this is one. Many of the “Power” Ebayers sold models that were discontinued, but were “new, in the box”, which was probably true. And often timed their sales with the release of a new model. They used this confusion to help them sell. Also, I found many of the exact models for hundreds less, elsewhere online, like Amazon, but without the urgency of shopping Ebay. I found that it wasn’t what the “Power Sellers” were saying in their ads. It was what they weren’t saying that was frightening.

I purchased one HDTV on Ebay and after the sale closed, I got hit with a whopping insurance and delivery charge. I didn’t care about my Ebay “star” or my 100% record perfect record going back 5 years. I told the company that I’d charge it back and issue a press release. They backed out. But I had to be willing to do it, and they had to feel it, before they did it.
Don’t try that at home.

Without a doubt, the safest place to buy is on Amazon. I shop with security, confidence, and I know their return policy will be honored. I can safely say that. One company I ordered another LCD TV was a third party vendor on Amazon. After patiently waiting for almost a month for delivery (I’m very busy at work) I got a little suspicious. Sure enough, they were off Amazon’s list. And I was a casualty. But within 2 days, I had the funds credited to my account. That really impressed me. Of course I had to make a commotion. But things have really changed since 1999. Seriously. It’s a different world now. But Amazon was real. And they came though.

So if you plan to shop anywhere for an LCD TV, please use Amazon. I could go into missing pixels, Mexico vs. Japan, shopping for warranties at Sonystyle.com, cable vs. satellite, etc. But I think I’ve bored everyone.
And those I haven’t bored, I’ve insulted. So I’ll leave it at these 4 final last points. First, the size of the LCD TV you will purchase looks about 250% bigger at home than in the store. Remember that. Second, we finally decided to purchase the new 32″ Sony XBR4 (non-1080p) for the bedroom and the 40″ Sony XBR4 1080p (Sony Bravia XBR KDL-40XBR4 40″ 1080p LCD HDTV) for the living room and we’re thrilled. Due to digital satellite, the images on the analog channels have great resolution. I don’t see any “grainyness” whatsoever. And the 40″ Sony XBR4 1080p that we purchased for the living room is amazing. Gorgeous. Third, we’re approaching Christmas, and I’m watching prices go up the last few weeks, and that includes Amazon. So either buy today or if you’re budget conscious, plan on waiting until January, after the holiday season. Fourth, I look at the reviews knocking the “cinema” displays and laugh. Don’t sweat the small stuff. Amazon, this took me hours to write, and if you post all 10 paragraphs, you’ll be my heros.

Happy with the purchase

Background:
I have an 4 year old Sony DVD player and a DVR from my cable company. These were the only two items I planned to attach to the TV. I wanted to watch my beloved Patriots win in high-def.

Research:
Based on Consumer Reports, it seemed to me that Sony and Samsung were the best brands, with Sony a bit ahead.

Price:
Samsung seems to be cheaper in general, but I chose the Sony because
a) the Samsung I was looking at had some sort of triple effect when watching footballs fly through the air. To fix would have required me to upgrade the TV’s software
b) Sony’s tv seemed to have more speakers
c) I liked the look of the Sony TV better

I went to the pricescan website to see who had the lowest price on the model I wanted. That and bizrate feedback helped me to decide who to buy from.

Other items:
a) To hook up your new TV, you should buy a power center (Monster brand is not necessary…a knockoff is fine). The higher number of joules the better. Expect to pay around $120.
b) You need an HDMI cable to go from your cable box to your tv. I got mine for free from my cable company, Comcast. Otherwise it is about $12.
c) You could get an extended home service warranty, your choice. Sony’s warranty doesn’t include home service or shipping prices.
d) To have picture-in-picture work I think you need a splitter for the coax. I say “think” because I haven’t tried the feature and don’t see myself using the PiP option much.

The tv was easy to set up since I had limited components to attach. My tv faces LOTS of windows/light, but reflection is at a minimum. The fan noise is apparant when the movie/show has only voices and the sound level is under 10. Of course I don’t think the fan noise is any louder than my cable box/DVR.

Overall I am very happy with my purchase

FANTASTIC TELEVISION

I’ve had the opportunity to try a couple of HDTVs. First, I bought the 37″ Toshiba Regza 720p. It was ok, but I definitely wasn’t blown away like I had hoped. Once I made the decision to go 1080p, I bought a Sony 40″ W3000. Huge step up from the Toshiba, and a definite buy if money is an object, but but once I saw how good it was, I wanted to take the final step and get the top of the line 40″ XBR4. What held me back was the price difference (an extra $500-$600). I kept my eyes open, and when I found a deal on the XBR4 (more later), I pulled the trigger.

Set up was extremely simple and took less than 5 minutes. Literally took it out of the box, plugged in the power cord, connected to my satellite receiver via HDMI (a must), turned it on, and was watching tv. I must say, that the picture quality of the XBR4 is stunning. Like night and day with the original Toshiba, and noticably (although not dramatically) better than the W3000. HD stations are simply awesome. Crisp, clear, well balanced color and contrast. SD stations are obviously not as good as HD, but still VERY good. I am sure that I can improve even further on HD and SD quality once I do a little teaking, which I haven’t had the time to do yet. If you buy this tv, do a quick bit of research on the internet. There are several forums where people offer tweaks that they say improves the already fantastic picture. One thing for sure….take it off the Vivid setting immediately (this is the default setting out of the box). Way too garish in my opinion.

I have this tv in a relatively small family room, and I do not have it hooked up to a surround system (nor am I planning to). Sound quality from the onboard speakers is very good, and unless you intend for this tv to be the center piece of an elaborate home theater set-up (which you probably won’t since its a 40″ tv), you’ll be perfectly happy with the sound. I am. Will you rattle the windows and shake the walls when you are watching a movie? No, but if that’s what you want, then go ahead and hook it up to your surround system. There are a variety of inputs (3 HDMI, 2 component, 3 composite), so you won’t have any problem connecting to your system.

How about the much touted Motion Flow (120h) technology? I’m still playing with that, but so far, I don’t notice much of a difference. When you set it to high, I do notice what others have commented on, that the picture looks almost too good (i.e. film looks like live tv, which is not necessarily a good thing). I have to spend a little more time looking at different content with and without the Motion Flow turned on to see what the difference really is.

Looks? I really like the glass frame that goes around the entire screen. It is purely a matter of taste, so you have to judge that for yourself, but my girlfriend said it best (”it looks really classy”).

Fan noise that others mention? Zero for my set. I turned the volume down to a very low level, and listened carefully, but I didn’t hear a peep. Perhaps if you live in the country, with absolutely no ambient noise around you, you might notice something, or perhaps this is something that Sony has addressed in the latest builds. Either way, I can only tell you that I didn’t notice anything.

Worth the extra money over other Sony Bravia models? I have to say that the M and S models are definitely the low end models, and I think you can tell. The V model is next in line, and its a noticable step up, and many will be happy with this line (check out the V3000, or if you want the best possible price, check out the older V2500 which can be had for close to $1000 in some places if you look hard). The W series is a further, noticable step up, only slightly below the XBR4 in my opinion. For most everyone, this set would be perfectly fine, and if you can get a deal on a 40″ W3000, then buy it. You’ll be happy. And finally, the XBR series. While it is a step up from the W series, the difference is not large. Some might even say the difference is minimal. In my opinion it might be worth an extra $100-$200 just for the few extra features, slightly better picture quality, and cool looking glass frame, but not worth the $500-$600 difference that most retailers are selling it for. As I mentioned at the start of this post, I was fortunate to get a great deal. I got Best Buy to price match an unbelievable price I found on the internet (not Amazon), and I ended up paying $50 more for the XBR4 ($1849), than the sale price of the W3000 ($1799). For $50 more it was a no brainer, but given that the price of an XBR4 at Best Buy is $2299, I wouldn’t have paid $500 more. Even with tax, it was $55 cheaper than the price on Amazon, and I had the instant gratification of walking out of the store with the tv (sorry Amazon, but I still love you).

Are there any downsides? None that I have found yet. It is simply an amazing tv. It is Sony’s top of the line, and it shows. Don’t be sucked in by Sony’s latest model, the XBR5. As far as I can tell, and as far as every salesperson I have talked to knows, it is literally the same tv with just a different frame (which I didn’t like as well as the XBR4). Check out the specs. They are identical.

The nutshell….if you’re on budget, go ahead and get the V3000. I think you’ll be pleased. If you have a little more money to spend, get the W3000. It’s very close to the XBR4, and you’ll be very happy. If you have the money, and want the best, get the XBR4. You’re paying mainly for a *slight* picture quality improvement, extra features like Motion Flow, and the glass frame, so its worth it only if you get a good deal and its less than $100-$200 more than the W3000. Anything more than that is not worth it in my opion, and I’ve had both tvs so I speak from hands on experience.